Asteri Beauty Named Among Top 3 Winners of the Kering Generation Award 2025

Feb 4, 2025

Asteri Beauty (B-Corp), an innovative start-up in the beauty industry, is proud to announce its recognition as one of the Top 3 Winners of the Kering Generation Award 2025. The award celebrates companies that exemplify innovation and sustainability in the fashion and beauty sectors, driving positive change across global markets.

The Kering Generation Award—aligned with Kering’s sustainability signature, “Crafting Tomorrow’s Luxury”—focuses on identifying high-potential startups and new technologies that minimize environmental and social impacts. Since 2017, Kering has rolled out this program in various countries such as China and Japan, and 2025 marks the inaugural Saudi edition, undertaken in collaboration with the Saudi Fashion Commission.

Sustainability and Innovation at the Forefront

On October 29, 2024, Marie-Claire Daveu, Chief Sustainability & Institutional AXairs OXicer at Kering, and Burak Cakmak, CEO of the Fashion Commission of Saudi Arabia’s Ministry of Culture, signed an MoU to launch the Kering Generation Award in the Kingdom. By focusing on customer engagement, the circular economy, and water protection, the award underscores a deep commitment from Kering and the Saudi Fashion Commission to foster responsible business practices in the fashion and beauty industries.

Asteri Beauty’s Impact

Through a unique combination of cutting-edge formulations, eco-friendly packaging, a responsible retail store concept, and its B-Corp certification, Asteri Beauty continues to push the boundaries of what is possible in the beauty sector. This win validates Asteri Beauty’s dedication to driving a sustainable future and stands as a testament to the brand’s bold thinking.

“We are incredibly proud to be one of the winners of this competition and we look forward to the next stage of the Kering Generation Award program,”

said Sara Al Rashid, Founder of Asteri Beauty.

“This achievement is a true recognition of all initiatives and attention to detail we have taken as a brand, company, and team. From defining our formulations, packaging, retail store concept as well as our BCorp certification – the Kering Generation Award program will further elevate our positioning,”

added Björn Floot, General Manager of Asteri Beauty.

Looking Ahead

As part of the Kering Generation Award program, Asteri Beauty will gain access to resources, mentorship, and networking opportunities aimed at taking its sustainable innovations to the global stage. In doing so, Asteri Beauty hopes to inspire other local businesses and startups to adopt responsible practices and join the movement toward a cleaner, more inclusive beauty and fashion ecosystem.

Bader Al-Kulaib

Sheikh Fahad Nasser Sabah Al Ahmad Al Sabah

Dr. Noura Almashan

Dr. Munira Al-Arouj

Nour Abdul

Eisa Alhabib

Deema Al-Ghunaim

Lama AlOraiman

Alymamah Rashed

Nadia Bader Al-Hajji

Henadi Al-Saleh

Jafar Islah

Abdullah Ghazi Al-Mudhaf

Abeer Al Awadhi

Shahad Alsabeeh

Abdulrahman Bedah Al-Mutairi

Faisal Alagel

Bader Nasser Al-Kharafi

Shaikha Al Majed

Farah Almutawa

Donna Sultan

Dana Al-Mutawa and Sheikha Sharifa Al Sabah and Alzainah Albabtain

Laila Almutairi

Adel Alwasis

Hashim and Amna Naseeb

Dr. Abdullah Al Sumait

Shaikha Al-Hajeri

Shaima Hassan

Sheikha Bibi Al-Yousef Al-Sabah

Free Jabriya

Lulowa Al-Mulla

Salman Al-Kandari

Al-Jawhara-Al-Mahdi

Abdullatif Al Mishari

Hussain Bumejdad

Soaad Al-Faqaan

Maryam Alrefaei

Abdulmohsen AlMarzouq‏

Dr. Faisal Al-Roomi

Noor Al-Nafisi

Shaymaa Al-Terkait

Khalid Muthafar

Dalal AlHajeri

Yousef Alomran

Fahad Al Ghanim

Abdullah Behbehani

Sara Al-kattan

Dr. Manal Aldaihani

Ali Khajah

Raheel Al Roudhan

Bader Al-Kulaib

Sheikh Fahad Nasser Sabah Al Ahmad Al Sabah

Dr. Noura Almashan

Dr. Munira Al-Arouj

Nour Abdul

Eisa Alhabib

Deema Al-Ghunaim

Lama AlOraiman

Alymamah Rashed

Nadia Bader Al-Hajji

Henadi Al-Saleh

Jafar Islah

Abdullah Ghazi Al-Mudhaf

Abeer Al Awadhi

Shahad Alsabeeh

Abdulrahman Bedah Al-Mutairi

Faisal Alagel

Bader Nasser Al-Kharafi

Shaikha Al Majed

Farah Almutawa

Donna Sultan

Dana Al-Mutawa and Sheikha Sharifa Al Sabah and Alzainah Albabtain

Laila Almutairi

Adel Alwasis

Hashim and Amna Naseeb

Dr. Abdullah Al Sumait

Shaikha Al-Hajeri

Shaima Hassan

Sheikha Bibi Al-Yousef Al-Sabah

Free Jabriya

Lulowa Al-Mulla

Salman Al-Kandari

Al-Jawhara-Al-Mahdi

Abdullatif Al Mishari

Hussain Bumejdad

Soaad Al-Faqaan

Maryam Alrefaei

Abdulmohsen AlMarzouq‏

Dr. Faisal Al-Roomi

Noor Al-Nafisi

Shaymaa Al-Terkait

Khalid Muthafar

Dalal AlHajeri

Yousef Alomran

Fahad Al Ghanim

Abdullah Behbehani

Sara Al-kattan

Dr. Manal Aldaihani

Ali Khajah

Raheel Al Roudhan