In an elegant atmosphere that blended luxury and innovation, 3oud.com celebrated the upcoming launch of Ulta Beauty’s first store in the Middle East, set to open soon at The Avenues, Kuwait. The exclusive evening took place on Monday, September 8, at Ava in the Waldorf Astoria, serving as a distinguished gathering for global beauty leaders and Kuwait’s elite community.

The event was attended by Kecia Steelman, CEO of Ulta Beauty, and Kristin Wolf, Senior Vice President at Ulta Beauty, who shared their vision for the brand’s future in the region with distinguished guests, industry figures, and beauty enthusiasts.

More than just a celebration of a store opening, the evening offered an intimate setting for connection and exchange, where guests gathered around one table for inspiring conversations about the beauty industry, as Ulta Beauty sets its sights on expanding into new markets.

The event also underscored 3oud.com’s role as a leading platform spotlighting global brands and connecting them with the local community, reinforcing Kuwait’s position as a key destination in the region’s beauty landscape.