Fendi commits to urban biodiversity project in collaboration with AzzeroCO2 and La Nuova Arca

May 28, 2024

To honour the International Day for Biological Diversity, FENDI is proud to announce its collaboration with AzzeroCO2 and the social cooperative La Nuova Arca for an inspiring urban biodiversity project to revitalize the pine forest in Falcognana, just outside Rome.  

AzzeroCO2 is a sustainability consultancy society founded by Legambiente and Kyoto Club in 2004, supporting companies in the development of targeted projects aimed at reducing their environmental footprint. Together with AzzeroCO2, FENDI identified the endangered pine forest that surrounds the foster home run by La Nuova Arca, dedicated to assisting women and children in need as well as guiding migrants and refugees on their path towards integration.

Located in Falcognana, the centuries-old pinewood was threatened by the presence of an infective parasite. The initiative focused on healing the sick pines while restoring flora diversity, planting 14 holm oak trees alongside a mix of 180 other plant species native to the region. This carefully curated selection of vegetation aims to re-establish and enhance local biodiversity while creating a botanical garden that contributes to community welfare.  

La Nuova Arca's involvement brings an added social value. These outdoor spaces are in fact designed as ecological and educational tools for residents at the cooperative’s family home, who will look after the new flora as part of the highly didactic activities fostered in the community.

FENDI is proud to partner with La Nuova Arca and AzzeroCO2 for two years on this meaningful endeavour, taking a significant step towards environmental conservation and community engagement. As part of this dynamic urban biodiversity initiative, FENDI will involve employees through volunteer activities as the one happening on International Earth Day (April 22).

This reforestation effort contributes to LVMH’s broader pledge to support the preservation or restoration of 5 million hectares (50,000 sq. km) of habitat by 2030, a testament to FENDI's commitment to projects with a strong environmental and social value in Italy.

Bader Al-Kulaib

Sheikh Fahad Nasser Sabah Al Ahmad Al Sabah

Dr. Noura Almashan

Dr. Munira Al-Arouj

Nour Abdul

Eisa Alhabib

Deema Al-Ghunaim

Lama AlOraiman

Alymamah Rashed

Nadia Bader Al-Hajji

Henadi Al-Saleh

Jafar Islah

Abdullah Ghazi Al-Mudhaf

Abeer Al Awadhi

Shahad Alsabeeh

Abdulrahman Bedah Al-Mutairi

Faisal Alagel

Bader Nasser Al-Kharafi

Shaikha Al Majed

Farah Almutawa

Donna Sultan

Dana Al-Mutawa and Sheikha Sharifa Al Sabah and Alzainah Albabtain

Laila Almutairi

Adel Alwasis

Hashim and Amna Naseeb

Dr. Abdullah Al Sumait

Shaikha Al-Hajeri

Shaima Hassan

Sheikha Bibi Al-Yousef Al-Sabah

Free Jabriya

Lulowa Al-Mulla

Salman Al-Kandari

Al-Jawhara-Al-Mahdi

Abdullatif Al Mishari

Hussain Bumejdad

Soaad Al-Faqaan

Maryam Alrefaei

Abdulmohsen AlMarzouq‏

Dr. Faisal Al-Roomi

Noor Al-Nafisi

Shaymaa Al-Terkait

Khalid Muthafar

Dalal AlHajeri

Yousef Alomran

Fahad Al Ghanim

Abdullah Behbehani

Sara Al-kattan

Dr. Manal Aldaihani

Ali Khajah

Raheel Al Roudhan

Bader Al-Kulaib

Sheikh Fahad Nasser Sabah Al Ahmad Al Sabah

Dr. Noura Almashan

Dr. Munira Al-Arouj

Nour Abdul

Eisa Alhabib

Deema Al-Ghunaim

Lama AlOraiman

Alymamah Rashed

Nadia Bader Al-Hajji

Henadi Al-Saleh

Jafar Islah

Abdullah Ghazi Al-Mudhaf

Abeer Al Awadhi

Shahad Alsabeeh

Abdulrahman Bedah Al-Mutairi

Faisal Alagel

Bader Nasser Al-Kharafi

Shaikha Al Majed

Farah Almutawa

Donna Sultan

Dana Al-Mutawa and Sheikha Sharifa Al Sabah and Alzainah Albabtain

Laila Almutairi

Adel Alwasis

Hashim and Amna Naseeb

Dr. Abdullah Al Sumait

Shaikha Al-Hajeri

Shaima Hassan

Sheikha Bibi Al-Yousef Al-Sabah

Free Jabriya

Lulowa Al-Mulla

Salman Al-Kandari

Al-Jawhara-Al-Mahdi

Abdullatif Al Mishari

Hussain Bumejdad

Soaad Al-Faqaan

Maryam Alrefaei

Abdulmohsen AlMarzouq‏

Dr. Faisal Al-Roomi

Noor Al-Nafisi

Shaymaa Al-Terkait

Khalid Muthafar

Dalal AlHajeri

Yousef Alomran

Fahad Al Ghanim

Abdullah Behbehani

Sara Al-kattan

Dr. Manal Aldaihani

Ali Khajah

Raheel Al Roudhan