Dubai, UAE : Al Tayer Insignia proudly announces that Harvey Nichols – Dubai takes over Kaimana Beach to celebrate the launch of its 2025 Cruise campaign, “In The Details,” unveiled on April 18th.
From Friday, 9th May to Sunday, 25th May, Kaimana Beach, nestled on Dubai’s exclusive J1 Beach will transform into a full-scale island takeover—open to the public and designed to immerse guests into the bold, expressive world of Harvey Nichols - Dubai Cruise collection.
Beyond an exceptional fashion showcase, guests can expect immersive décor touches and photo-worthy moments throughout. With custom floaties, beach cushions, and carefully styled corners, Kaimana Beach transforms into a vibrant expression of the Harvey Nichols – Dubai summer spirit. It’s a curated, sun-soaked escape where fashion meets lifestyle—inviting guests to relax, explore, and capture the moment.
The collection takes center stage, bringing together breezy silhouettes, vibrant prints, and pieces that blur the line between beachside ease and city sophistication. Featuring standout looks from Isabel Marant, Alémais, Le Monde Beryl, Missoma, Maison Margiela, Jacquemus, Jil Sander, JW Anderson, and more.
Set against the sun-soaked, island-luxe aesthetic of Kaimana Beach, visitors can soak it all in while lounging by the pool, unwinding on chic sunbeds, or savoring bold Pan-Asian flavours with an exotic island flair crafted by Michelin-acclaimed Chef Michael Collantes. With soulful Afro-house beats and an atmosphere that blends elegance with island ease, the beach club sets the perfect stage for this unique collaboration.
Whether drifting between cabanas or headed into the city, Harvey Nichols – Dubai invites everyone to experience the 2025 Cruise Collection at Kaimana Beach where style is in every detail.
Kaimana Beach Operating Hours:
Monday – Sunday | 10:00AM - 1:00AM
Pool & Beach Opening Hours:
10:00AM – Sunset
Prices:
Pool Loungers
Monday – Sunday | AED 250 per person fully redeemable
Sunbeds by the Beach
Monday – Sunday | AED 300 per person fully redeemable
Couple Cocoon by the Beach
Monday – Sunday | AED 750 per couple fully redeemable
Tikki Cabana by the Beach
Monday – Thursday | AED 1,000 per couple fully redeemable
Additional up to 4 guests | AED 500 per person
Friday – Sunday: AED 1,500 per couple fully redeemable
Additional up to 4 guests | AED 750 per person
