A floating garden of dreams welcomes the new Gucci Bloom Parfum. An intense interpretation of the signature white Bloom Accord that lies at the heart of the collection, Gucci Bloom Parfum offers a gourmand, Vanilla aroma enriched with a solar Amber bouquet. The scent joins the Gucci Bloom campaign, presenting a journey of self-discovery where women embrace their luminous beauty and celebrate each other.

The Gucci Bloom Story

All Gucci Bloom scents are built around the intrinsic white Bloom bouquet, weaving notes of Jasmine and Tuberose into exquisite essences. While sharing this floral signature, each fragrance introduces subtle yet unique variations, allowing the wearer’s individuality to shine. Gucci Bloom Eau de Toilette features a fresh composition enhanced with a touch of sparkling Neroli. The Gucci Bloom Eau de Parfum combines the original floral bouquet with Rangoon Creeper accord, while Gucci Bloom Eau de Parfum Intense captivates with its sensual Chypre signature and mysterious Lady of the Night. Now, Gucci Bloom Parfum adds a new dimension with its intense solar Amber bouquet, infusing a golden, gourmand edge with Peru Balsam Extract. Unfolding like its name suggests, each scent blossoms into a vision of femininity that embraces the individuality of women. Just as each flower has its unique story, every woman has her own beauty and inner strength that blooms when she feels empowered.  

The New Gucci Bloom Parfum

Master Perfumer Alberto Morillas has reimagined the emblematic white Bloom Accord into a golden Bloom Accord with the introduction of the warm and luminous Coral Jasmine note, enveloping this creation in a golden veil that evokes timeless elegance.

Further enhancing the Bloom bouquet, a new co-extraction of Tuberose notes provides an intensely fragrant aroma, captured from the very heart of the flower. The soft and powdery texture of its note, combined with the richness of its nectar, brings a sophisticated sensuality.

At the heart of the fragrance lies a new ambery accent, driven by the Peru Balsam Extract, a vibrant resin featuring balsamic facets. This nectar is seamlessly blended with a duo of vanilla notes, creating an interplay between creamy sweetness and spicy woody nuances. This rich blend envelops the fragrance in golden layers of Amber Accords, enhancing its gourmand and solar intensity.

The Design

Each Gucci Bloom scent is encased in a signature square bottle. The new Gucci Bloom Parfum is presented in a striking midnight black shade that echoes the concentrated power and depth of its scent. The lacquered porcelain-effect flacon, appliqued with the Gucci label, is ribbed and framed in the House’s distinctive print of leaves, cherry branches, flowers and butterflies. Finished in golden yellow, the design highlights the fragrance’s solar facets, evoking its warmth and lightness. The outer carton features the same golden yellow Herbarium pattern.

The Campaign

Sensuality overflows in the Gucci Bloom campaign, with a floating garden of dreams embodying the elegance of women who come into full bloom together. Each model in the campaign appears deeply connected with nature, the water and the women bathing beside her. The three protagonists speak volumes with their stares alone, ready to bring their poetic sensibilities to the world. Reflecting a woman’s deep connection to her body, it is a modern portrayal of blooming femininity.

New Gucci Bloom Parfum is available in 10ml, 30ml,50ml, and 100ml.

Credits

Artistic Director: Riccardo Zanola

Art Direction: Al Dente

Photographer: Harley Weir

Still Life Photographer: Valentin Abad

Digital Images Photographers: Romain Roucoules, Valentin Abad

Digital Videos Photographer: Jeremy Valender

Models: Marilou Hanriot, Li Linzi, Diane Preud’ homme