The year 2025 was undoubtedly a landmark moment in the evolution of Kuwait's fashion and beauty market. From the vibrant streets of Kuwait City to its most prestigious shopping centers, the country transformed into a living canvas celebrating innovation and creativity, witnessing the launch of a series of global and regional brands that redefined the shopping and luxury experience in the region.

From Dolce & Gabbana to Elie Saab, passing through Ulta Beauty, Asteri, and Chanel Beauty, the landscape has become richer and more diverse, reflecting Kuwait's unique ability to blend global sophistication with an authentic local touch.

Dolce & Gabbana: Italian Luxury at the Heart of Kuwait

‍Dolce & Gabbana opened its new boutique in an opulent setting at the Prestige section of The Avenues, offering Gulf audiences a shopping experience as enchanting as its worldwide shows. Every corner of the store tells a story of Italian craftsmanship, from the intricate interior design to the signature pieces that embody the brand’s identity. The harmony of colors and designs with the city's spirit created an impression that Kuwait is a natural destination for glamour and luxury.

Elie Saab: Authentic Arabic Elegance

‍The Middle Eastern touch was unmistakable this year with the January 2025 opening of Elie Saab's boutique at The Avenues, within the new Prestige expansion. The store reinforced the position of Arab designers in the heart of Kuwait's market. From embroidered gowns to the designer's signature pieces, bridal collections, a diverse range of perfumes, sunglasses, and accessories, the boutique became a platform for Arabic elegance blended with global luxury standards.

The boutique also houses a bridal salon offering an extensive selection of dresses alongside a dedicated space for luxurious bridal preparations. Every detail reflects exceptional design and artistic vision, with interiors from seating to wallpaper carefully curated from the Elie Saab Maison collection.

Ulta Beauty: A Comprehensive Beauty Experience

‍Ulta Beauty is set to open its first store in Kuwait on November 2025, at The Avenues, occupying the space formerly held by Dean & Deluca, in partnership with Alshaya Group. The opening aims to provide a unique shopping experience featuring a wide range of beauty and skincare products. Ulta Beauty's entry into Kuwait signifies the growing influence of integrated beauty culture in the region. The store is more than just a retail space, it is a full fledged destination for makeup and skincare enthusiasts, combining diversity, innovation, and global expertise. The shopping experience mirrors the region’s shift toward choices inspired by the latest international trends.

Asteri: Saudi Beauty Meets Kuwait

‍Celebrating regional talent, Saudi makeup brand Asteri entered the Kuwaiti market to offer a complete beauty experience. Located in The Al Kout Mall, the store showcases a creative and diverse range of makeup products, giving customers the chance to explore the latest trends with a bold, contemporary flair, while highlighting Arab beauty identity. Asteri's arrival in Kuwait reflects the region's commitment to supporting regional brands and providing them a platform to leave their mark in the dynamic Gulf markets.

Chanel Beauty: Unmatched Luxury

‍Chanel Beauty's opening at 360 Mall redefined the perfume and makeup experience in Kuwait. Every detail exudes elegance, combining heritage and luxury within one of the country's most refined retail environments. From innovative fragrances to makeup collections that offer a unique sensory journey, each visit to the store becomes an inspiring and indulgent experience.

These openings were more than just new stores, they reflected a broader vision for Kuwait's fashion and beauty scene. They signal the strength of consumer spending, heightened awareness, and the growing status of Kuwait as a strategic destination for luxury brands.

What made 2025 remarkable was the diversity, from global to regional, from fashion to beauty, each brand bringing with it a story, an experience, and a vision aimed at captivating both Kuwaiti and Gulf audiences.

It can be said that 2025 will remain a milestone year in Kuwait's market memory, not only for the opening of global and regional brands but for redefining luxury, innovation, and creativity in the region. This year, Kuwait confirmed its status as an indispensable hub on the global fashion and beauty map, where elegance, culture, and creativity converge in every corner of the city.