MAX&CO. Introduces new & Co. Llaboration with Pietro Terzini: here we go again

Feb 28, 2025

MAX&Co. is thrilled to announce the latest chapter in its &Co.llaboration series for AW25, created with artist Pietro Terzini: HERE WE GO AGAIN. This is the second time that MAX&Co. has joined forces with multi-disciplinary Milan-based creative Terzini, who is renowned for his uplifting,
insightful, witty word art.

HERE WE GO AGAIN is a reference not just to the second &Co.llaboration, but also to Terzini’s personal inspiration. A deeply individual collection for the artist, his jumping off point for the capsule is his personal passion for hip-hop and streetwear, a world he fell in love with in the early 2000s. Influenced by the world of music and film, Terzini draws on archetypes of Americana – denim, bomber jackets, flannel shirts, beanie hats – and updates them for now. No long confined to menswear, here they take on key roles in the genderless collection.

Terzini’s perceptive and playful slogans (‘I WAS RIGHT’, ‘HEARTBREAKER’, ‘SO FAR SOGOOD’) once again take centre stage, often relating directly to the garment they’re found on yetflipping expectations in the process. A button-down shirt has ‘I DIDN’T STUDY AT OXFORD’inscribed on the back, while the plaid shirts bear the pun ‘I’LL CHECK AND LET YOU KNOW’.Sweaters and T-shirts are emblazoned with ‘GOOD VIBES’ on the front, and ‘OR GOOD BYES’ on
the reverse; hoodies get straight the point with ‘I’D RATHER STAY HOME’. The satirical spirit continues onto workwear, including Terzini’s take on the pinstripe suit he remembers from iconic gangster films such as ‘The Godfather’ and ‘Scarface’. The boxy, tailored blazers featuring to-the-point, tongue-in-cheek missives ‘I HOPE YOUR EMAIL WON’T FIND ME’ and ‘I NEED A DRINK’.

In addition to ready-to-wear, the collection also includes accessories such as socks, hats, a duffel baand an umbrella (‘I PREFER SUNNY DAYS’).

“I am very happy and proud to be able to collaborate with MAX&Co. again. This time it feels evenmore special as I was able to really bring my world and my references to the collection, somethingMAX&Co. really encouraged.”

– Pietro Terzini

The &Co.llaboration capsules are a celebration of the MAX&Co. ethos of togetherness. An ongoingpart of the MAX&Co. story, friends of the brand – from established names to emerging talents – areinvited to collaborate on limited-edition, seasonal capsules, putting their own spin on the house’sdistinct codes. Past &Co.llaborators include Superga, Richard Quinn, Duro Olowu, Anna Dello Russoand Looney Tunes.

Bader Al-Kulaib

Sheikh Fahad Nasser Sabah Al Ahmad Al Sabah

Dr. Noura Almashan

Dr. Munira Al-Arouj

Nour Abdul

Eisa Alhabib

Deema Al-Ghunaim

Lama AlOraiman

Alymamah Rashed

Nadia Bader Al-Hajji

Henadi Al-Saleh

Jafar Islah

Abdullah Ghazi Al-Mudhaf

Abeer Al Awadhi

Shahad Alsabeeh

Abdulrahman Bedah Al-Mutairi

Faisal Alagel

Bader Nasser Al-Kharafi

Shaikha Al Majed

Farah Almutawa

Donna Sultan

Dana Al-Mutawa and Sheikha Sharifa Al Sabah and Alzainah Albabtain

Laila Almutairi

Adel Alwasis

Hashim and Amna Naseeb

Dr. Abdullah Al Sumait

Shaikha Al-Hajeri

Shaima Hassan

Sheikha Bibi Al-Yousef Al-Sabah

Free Jabriya

Lulowa Al-Mulla

Salman Al-Kandari

Al-Jawhara-Al-Mahdi

Abdullatif Al Mishari

Hussain Bumejdad

Soaad Al-Faqaan

Maryam Alrefaei

Abdulmohsen AlMarzouq‏

Dr. Faisal Al-Roomi

Noor Al-Nafisi

Shaymaa Al-Terkait

Khalid Muthafar

Dalal AlHajeri

Yousef Alomran

Fahad Al Ghanim

Abdullah Behbehani

Sara Al-kattan

Dr. Manal Aldaihani

Ali Khajah

Raheel Al Roudhan

Bader Al-Kulaib

Sheikh Fahad Nasser Sabah Al Ahmad Al Sabah

Dr. Noura Almashan

Dr. Munira Al-Arouj

Nour Abdul

Eisa Alhabib

Deema Al-Ghunaim

Lama AlOraiman

Alymamah Rashed

Nadia Bader Al-Hajji

Henadi Al-Saleh

Jafar Islah

Abdullah Ghazi Al-Mudhaf

Abeer Al Awadhi

Shahad Alsabeeh

Abdulrahman Bedah Al-Mutairi

Faisal Alagel

Bader Nasser Al-Kharafi

Shaikha Al Majed

Farah Almutawa

Donna Sultan

Dana Al-Mutawa and Sheikha Sharifa Al Sabah and Alzainah Albabtain

Laila Almutairi

Adel Alwasis

Hashim and Amna Naseeb

Dr. Abdullah Al Sumait

Shaikha Al-Hajeri

Shaima Hassan

Sheikha Bibi Al-Yousef Al-Sabah

Free Jabriya

Lulowa Al-Mulla

Salman Al-Kandari

Al-Jawhara-Al-Mahdi

Abdullatif Al Mishari

Hussain Bumejdad

Soaad Al-Faqaan

Maryam Alrefaei

Abdulmohsen AlMarzouq‏

Dr. Faisal Al-Roomi

Noor Al-Nafisi

Shaymaa Al-Terkait

Khalid Muthafar

Dalal AlHajeri

Yousef Alomran

Fahad Al Ghanim

Abdullah Behbehani

Sara Al-kattan

Dr. Manal Aldaihani

Ali Khajah

Raheel Al Roudhan