Nemat Younes: Raised in the World of Jewelry, with a Vision to Build a Global Family Brand

Dec 18, 2025

My name is Nemat Younes. I'm 28 years old, with a background in marketing and studies in gemology and jewellery design, a path that felt natural to me because I was truly raised in the jewellery world.

For as long as I can remember, I've watched my dad build Yasser Younes Jewellery with passion, precision, and a standard of excellence that became the foundation of everything I believe in today.

For the past seven years, I've had the privilege of working right beside him, learning not just the craft, but the values, the discipline, and the love that go into creating something meaningful.

Jewellery isn't just my career, it's the language I grew up speaking. It's the world that shaped me, inspired me, and pushed me to work harder every single day. I'm naturally ambitious, deeply dedicated, and genuinely obsessed with what I do. My dream is to grow Yasser Younes into a truly international brand, with boutiques across the world carrying our family's name, our story, and our standards.

Working in the family business isn't easy, there is pressure, responsibility, and moments where I feel the weight of the legacy we are building. But it has also given me strength, purpose, and a kind of perseverance I wouldn't have found anywhere else.

Every morning, I wake up excited for what's next, grateful for the trust my family has in me, and proud to be contributing to something so personal, so beautiful, and so close to my heart.

What is your idea of perfect happiness?

My idea of perfect happiness is seeing my parents truly happy, making my dad proud, and knowing they are healthy and well.

Which talent would you most like to have?

The talent I would most like to have is the ability to sketch quickly and effortlessly on paper, to translate every idea in my mind into a beautiful drawing within seconds.

If you could change one thing about yourself, what would it be?

If I could change one thing about myself, it would be to stop overthinking and taking everything so personally. It's to always remember that not everyone has the same heart as I do, and not to expect anything in return when I give my all.

If you were to die and come back as a person or a thing, what would it be?

If I were to die and come back as someone or something, I would want to return as a person who spreads kindness, confidence, and light everywhere. Someone who lifts others the same way I try to do in this life.

What is your most treasured possession?

My Wedding Necklace!

What is your favorite song, book, and movie?

Song: Something Just like this byColdplay

Movie: Love Rosie

Book: What I know for Sure by OprahWinfrey

What is your most marked characteristic?

My most marked characteristic is how naturally sociable I am. I can connect with anyone, make people feel seen, comfortable, and included, and bring an ease and warmth into every room I walk into.

What do you most value in your friends?

What I value most in my friendships is loyalty. The kind of bond where you can sit together for hours without any effort, and even if we don't speak every day, it always feels like we picked up right where we left off.

The three words that describe me best are…

Sociable, charismatic, and entrepreneurial.

I feel most inspired when…

I feel most inspired when I'm grounded by strong, hard-working, and ambitious people. The kind of people who value what I do and believe in the work I create.

The place I would love to visit is…

Cape Town, South Africa

My favorite journey is…

My favorite journey has been building Yasser Younes into an international brand watching it grows, expand, and reach new countries while carrying our family's name and legacy with pride.

My style icon is…

Lilly Collins

The best item in my wardrobe is…

My Jewlery for sure!

The mottoI live by is…

Always believe in the path God has written for me.  Trusting that everything happens for a reason.

Bader Al-Kulaib

Sheikh Fahad Nasser Sabah Al Ahmad Al Sabah

Dr. Noura Almashan

Dr. Munira Al-Arouj

Nour Abdul

Eisa Alhabib

Deema Al-Ghunaim

Lama AlOraiman

Alymamah Rashed

Nadia Bader Al-Hajji

Henadi Al-Saleh

Jafar Islah

Abdullah Ghazi Al-Mudhaf

Abeer Al Awadhi

Shahad Alsabeeh

Abdulrahman Bedah Al-Mutairi

Faisal Alagel

Bader Nasser Al-Kharafi

Shaikha Al Majed

Farah Almutawa

Donna Sultan

Dana Al-Mutawa and Sheikha Sharifa Al Sabah and Alzainah Albabtain

Laila Almutairi

Adel Alwasis

Hashim and Amna Naseeb

Dr. Abdullah Al Sumait

Shaikha Al-Hajeri

Shaima Hassan

Sheikha Bibi Al-Yousef Al-Sabah

Free Jabriya

Lulowa Al-Mulla

Salman Al-Kandari

Al-Jawhara-Al-Mahdi

Abdullatif Al Mishari

Hussain Bumejdad

Soaad Al-Faqaan

Maryam Alrefaei

Abdulmohsen AlMarzouq‏

Dr. Faisal Al-Roomi

Noor Al-Nafisi

Shaymaa Al-Terkait

Khalid Muthafar

Dalal AlHajeri

Yousef Alomran

Fahad Al Ghanim

Abdullah Behbehani

Sara Al-kattan

Dr. Manal Aldaihani

Ali Khajah

Raheel Al Roudhan

Bader Al-Kulaib

Sheikh Fahad Nasser Sabah Al Ahmad Al Sabah

Dr. Noura Almashan

Dr. Munira Al-Arouj

Nour Abdul

Eisa Alhabib

Deema Al-Ghunaim

Lama AlOraiman

Alymamah Rashed

Nadia Bader Al-Hajji

Henadi Al-Saleh

Jafar Islah

Abdullah Ghazi Al-Mudhaf

Abeer Al Awadhi

Shahad Alsabeeh

Abdulrahman Bedah Al-Mutairi

Faisal Alagel

Bader Nasser Al-Kharafi

Shaikha Al Majed

Farah Almutawa

Donna Sultan

Dana Al-Mutawa and Sheikha Sharifa Al Sabah and Alzainah Albabtain

Laila Almutairi

Adel Alwasis

Hashim and Amna Naseeb

Dr. Abdullah Al Sumait

Shaikha Al-Hajeri

Shaima Hassan

Sheikha Bibi Al-Yousef Al-Sabah

Free Jabriya

Lulowa Al-Mulla

Salman Al-Kandari

Al-Jawhara-Al-Mahdi

Abdullatif Al Mishari

Hussain Bumejdad

Soaad Al-Faqaan

Maryam Alrefaei

Abdulmohsen AlMarzouq‏

Dr. Faisal Al-Roomi

Noor Al-Nafisi

Shaymaa Al-Terkait

Khalid Muthafar

Dalal AlHajeri

Yousef Alomran

Fahad Al Ghanim

Abdullah Behbehani

Sara Al-kattan

Dr. Manal Aldaihani

Ali Khajah

Raheel Al Roudhan