In a quiet triumph of conscious design, Serene by Ibrah introduces its second pajama collection, crafted from luxuriously soft and sustainable TENCEL™ Modal, tailored for men, women, and children. Known for its clean silhouettes and fabric-first philosophy, the brand expands its vision of modern loungewear with pieces designed specifically for hypoallergenic, sensitive skin.

This season’s palette is a subdued yet sophisticated nod to elemental summer tones: mocha brown, butter yellow, mint green, dune, stone fog, and ocean blue. Each hue is thoughtfully chosen—dune offers a sunbaked warmth, stone fog evokes a misty, mineral calm, and ocean blue brings a sense of coastal ease.

Made from plant-based fibers sourced from sustainably grown beech trees, TENCEL™ Modal is naturally breathable, biodegradable, and celebrated for its softness—gentler than cotton, smoother than silk.

“We wanted this collection to feel like an exhale,” says the design team behind Serene by Ibrah. “It’s about honoring the skin, the environment, and the sacred act of rest.”

Quietly luxurious, seasonless, and sensorial, this collection invites a new kind of intimacy between body and garment—a slowed-down ritual of dressing that feels both personal and poetic.

Now available exclusively at Ibrah.com.kw