Vivier Express Icons Campaign The Maison unveils episode II, starring Eva Green

Nov 11, 2024

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Roger Vivier presents awarded actress and friend of the House, Eva Green, in the second installation of the Vivier Express: “Travelling Icons”. In this series, whimsical short films imagined by creative director Gherardo Felloni celebrate the Maison’s iconic designs in unforeseen intrigues with campy overtones.

Once again, Gherardo Felloni embarks the spectator on an adventure aboard the Vivier Express, a luxurious train epitomizing the refinement of a bygone era. This succession to Episode I, which starred award-winning actress Laura Dern, in truth, departs entirely from its predecessor in terms of tone and atmosphere. Episode II unapologetically borrows from the classic film noir genre, embodying a suave charm that borders on the psychological thriller with a touch of comical self-derision.

Dressed in a black tailored suit with striking red suede I Love Vivier heels and a Viv’ Choc bag, Eva channels the allure of iconic actresses like Lauren Bacall and Bette Davis in such masterpieces as To Have and Have Not or All About Eve. But the viewer is not to be mistaken, here it’s really all about Eva, whose beguiling screen presence testifies to the legacy of timeless elegance so dear to Maison Vivier.

EPISODE II

As the Vivier Express slithers through the settling dusk, Eva finds solace in the intimate setting of her private cabin. Seated by a window displaying landscapes on the onset of darkness, she serenely browses through a book. Drawn to a particular passage, she pauses on a poignant quote:

“to wear dreams on one’s feet is to give a reality to one’s dreams.”

These words, by Roger Vivier himself, resonate deeply, capturing the attention of an antagonizing presence… Who can it be? An alter ego? A rival? A friend? A hidden part of her own psyche? Or perhaps a simple reflection… Who can tell?

These questions, like this presence, tantalize the audience, enhancing the film’s suspense with a surrealist quality. The only thing certain is that the boundaries separating dream from reality are blurring. Eva’s innermost thoughts seem to leap onto the tangible world that surrounds her.

Italian director Nicolangelo Gelormini, screenwriter Andrea Danese and Studio Paura partner once more with Felloni’s creative direction, artfully weaving together elements of design, décor, cinema, and psychological intrigue, thus reaffirming the Maison’s commitment to celebrate fashion as an art through art. The chosen medium of film captures the essence of Roger Vivier’s elegance and the impenetrable charm of Eva Green, creating a mesmerizing visual narrative that transcends the ordinary to venture into realms of enigmatic dreams and concealed desires.

“It’s been my absolute pleasure to work with Gherardo Felloni. The first time I met him it was a complete ‘coup de foudre’ for the wonderful man and his beautiful shoes!

I was delighted to be cast in his film for Roger Vivier and I look forward to sharing it with audiences.”

Eva Green

“Films noir have always fascinated me. It’s a world where shadows speak, and every glance hides a secret. I wanted Eva to be our modern-day femme fatale, because she doesn’t just wear the shoes and accessories; she brings them to life, infusing them with a sense of danger and desire”

Gherardo Felloni