Maison Christian Louboutin Names Jaden Smith as Its First Ever Men’s Creative Director

Sep 27, 2025

Christian Louboutin has announced a landmark move in its creative journey by appointing Jaden Smith as the house's first ever Creative Director of menswear. In this newly created role, Smith will be responsible for designing four annual collections covering men's shoes, leather goods, and accessories, while also shaping the overall visual and emotional narrative of the brand's campaigns, launches, events, and immersive experiences.

The relationship between Christian Louboutin and Jaden Smith began in 2019, sparked by a dialogue grounded in mutual respect and admiration for each other's vision. Since then, Smith's inventive spirit and creative perspective have left a lasting impression on Louboutin, who recognized in him a fresh energy aligned with the house's identity and its forward looking mission.

Smith's appointment reflects a philosophy rooted in cultural curiosity and bold innovation, values that resonate deeply with the essence of Maison Louboutin. With his diverse background spanning music, fashion, performance, and community work, Smith brings a unique voice that will redefine the men's line through inclusivity and openness, while honoring the brand's heritage.

Smith's debut capsule collection for Christian Louboutin will be unveiled in January at select boutiques worldwide and online, ahead of his first full runway presentation during Paris Fashion Week for Fall/Winter 2026. The collection will arrive in stores in May 2026.

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