Dubai, United Arab Emirates, Wednesday 21 May 2025 – Harrods is proud to announce the renewal of its collaboration with Fashion Trust Arabia (FTA), reinforcing its mission to spotlight emerging fashion talent from the Middle East and North Africa (MENA) region. This collaboration goes far beyond endorsement: it gives these designers a global stage – Harrods itself – where creativity meets commerce.
From July 2025, Harrods will become home to the collections of four newly crowned FTA Prize winners, available both in-store and online at harrods.com. In doing so, the department store offers real opportunity—connecting talent to a global audience and customer base in an historical and authoritative retail environments.
Every day, the world walks through Harrods. By placing these designers in front of an international clientele—within a store that defines taste, influence and aspiration—Harrods does more than showcase creativity: it accelerates careers, providing visibility, credibility, and commercial access in equal measure.
Featured 2024 FTA Winners:
Yasmin Mansour (Qatar) – Eveningwear: Avant-garde pieces merging conceptual design and ethical craft.
- Nadine Mosallam (Egypt/UK) – Ready-to-Wear: Garments inspired by Egyptian heritage.
- RAMLA (Egypt) – Accessories: A sustainable lifestyle brand rooted in artisanal tradition.
- APOA (Saudi Arabia) – Jewellery: Sculptural designs conceived in Riyadh and crafted in Italy.
“Our partnership with Fashion Trust Arabia represents an ideal convergence of emerging talent and established figures in the luxury industry,”
says Simon Longland, Director of Buying – Fashion at Harrods.
Additionally, Tania Fares FTA Co-Chair comments
“At FTA, our mission has always been to champion designers from the MENA region by opening doors to meaningful opportunities. Harrods’ continued support goes beyond retail—it’s a powerful endorsement that gives our winners global visibility, commercial access, and a platform to grow sustainably. We’re proud to renew this collaboration and excited to see their collections featured in such an iconic store, where creativity and craftsmanship are really valued.”
Harrods’ renewed collaboration with FTA supports its broader vision to cultivate the next generation of fashion consumers while strengthening its connection with the MENA region’s thriving luxury audience. From editorial features in Harrods Magazine and high-impact event programming, to dedicated e-commerce storytelling and exclusive in-store visibility, the activation demonstrates Harrods’ full-spectrum support for rising creative voices.
In addition to retail support, Harrods will play an active role in FTA’s mentorship programme. Clemmie Harris, Head of Buying – Contemporary, Sport & Essentials at Harrods, will lead a specialist session titled “Product Merchandising – Building a Range Plan”, offering strategic insights into assortment curation and commercial storytelling—critical skills for growing a global fashion brand.
