Sportmax Spring-Summer 2026: A Philosophy of Lightness and Freedom

Sep 29, 2025

In the historic Frigoriferi Milanesi in Milan, a place where generations have preserved and restored precious objects, Sportmax unveiled its Spring-Summer 2026 collection. Choosing this location was no mere detail, it sent a clear message: just as the past is studied to understand the future, fashion too emerges from the dialogue between what was and what will be. The brand's philosophy has always aligned with this rhythm, a rhythm that ebbs and flows like the passage of time.

This season, the focus was directed outward, towards a broader horizon, seeking joy, lightness, and subtle forms of escape. An antique telescope, discovered in the restoration laboratory of the building, beautifully embodied this concept, the need for a fresh perspective, a glimpse of light that reshapes our vision.

The collection feels like a tangible dream, merging fantasy with the practical realities of urban life. Fabrics seem to converse with light and movement, organza appeared in unexpected ways, a classic trench coat, sheer trousers that maintain their structure, or as a light lining that reinvents outerwear tailoring. In contrast, doublé wool and soft glove leather provided a solid foundation, through essential pieces designed for infinite recombination.

The floral motifs are poetic in expression. Botanical patterns, painted with Japanese lipsticks and nail polishes, layer transparently to create optical illusions that move with the wearer. Elsewhere, hand molded leather flowers transformed into sculptural halter tops, rendered in three dimensional form.

What I truly admire in this collection is the masterful balance between architectural precision and feminine freedom. Strategic cuts allow space to breathe while revealing glimpses of skin in an elegant, sensual way. Cropped jackets and bras became foundational pieces, designed to be layered over or under fluid outfits, playing deliberately with opacity and transparency. Knitwear flirts with light and shadow, weaving geometric forms that oscillate between structure and softness.

Accessories, too, follow the language of movement, low heeled shoes reimagined as practical yet elegant mules, soft flexible bags adorned with hand crafted leather flowers and the brand's signature S hardware.

For me, what sets Sportmax apart this season is its ability to strip away the unnecessary and return to the essence, beauty that endures, design that serves, and femininity that is lived, not imposed. This collection speaks to the woman who is always on the move, a woman who understands that strength can be found in the lightness of a step, and that freedom begins when fashion becomes a natural extension of the body.

Bader Al-Kulaib

Sheikh Fahad Nasser Sabah Al Ahmad Al Sabah

Dr. Noura Almashan

Dr. Munira Al-Arouj

Nour Abdul

Eisa Alhabib

Deema Al-Ghunaim

Lama AlOraiman

Alymamah Rashed

Nadia Bader Al-Hajji

Henadi Al-Saleh

Jafar Islah

Abdullah Ghazi Al-Mudhaf

Abeer Al Awadhi

Shahad Alsabeeh

Abdulrahman Bedah Al-Mutairi

Faisal Alagel

Bader Nasser Al-Kharafi

Shaikha Al Majed

Farah Almutawa

Donna Sultan

Dana Al-Mutawa and Sheikha Sharifa Al Sabah and Alzainah Albabtain

Laila Almutairi

Adel Alwasis

Hashim and Amna Naseeb

Dr. Abdullah Al Sumait

Shaikha Al-Hajeri

Shaima Hassan

Sheikha Bibi Al-Yousef Al-Sabah

Free Jabriya

Lulowa Al-Mulla

Salman Al-Kandari

Al-Jawhara-Al-Mahdi

Abdullatif Al Mishari

Hussain Bumejdad

Soaad Al-Faqaan

Maryam Alrefaei

Abdulmohsen AlMarzouq‏

Dr. Faisal Al-Roomi

Noor Al-Nafisi

Shaymaa Al-Terkait

Khalid Muthafar

Dalal AlHajeri

Yousef Alomran

Fahad Al Ghanim

Abdullah Behbehani

Sara Al-kattan

Dr. Manal Aldaihani

Ali Khajah

Raheel Al Roudhan