Versace Spring- summer 2025 campaign

Feb 5, 2025

This campaign was about celebrating a group of self-confident characters who express individuality as an attitude. We wanted to bring a sense of reality and relevance to the campaign by creating soulful and emotional portraiture beautifully captured by Mert & Marcus with a personal and strong cinematic lighting. The campaign films are fragments of improbable conversations between Donatella and each character—captured with wit and humor.

“I have always believed in celebrating the individual. We are unique, we are vulnerable, we are brave, we are kind, we are strong. Our differences are what brings us together, and what makes us fascinating to each other. This campaign captures that individuality as an attitude.”

Donatella Versace

The Versace Spring-Summer 2025 collection makes joy its driving force in a free profusion of energy fuelled by the savoir-faire at the heart of the House. An appetite for freedom creates  an instinctively individual look: thrown-on, mismatched and steeped in the joy of dressing. It is unapologetically positive and authentically very Versace.

Ready-to-wear includes day dresses and skirts in the House’s signature metal mesh material printed with floral patterns. Jackets, cardigans and shirts are worn in clashed prints and often intentionally mis-proportioned. Men’s printed silk shirts feature ornate baroque flourishes as an icon of Versace design.

Versace Tag and Kleio in different color and material finishes are the bags of the season. The new Kleio is available in tactile leather patchwork and with the season’s poppy motif in all-over beading. Versace Tag is available in candy-colored leather and with additional charm accessories.

Bader Al-Kulaib

Sheikh Fahad Nasser Sabah Al Ahmad Al Sabah

Dr. Noura Almashan

Dr. Munira Al-Arouj

Nour Abdul

Eisa Alhabib

Deema Al-Ghunaim

Lama AlOraiman

Sheikha Dana Nasser Al Sabah

Nadia Bader Al-Hajji

Henadi Al-Saleh

Jafar Islah

Abdullah Ghazi Al-Mudhaf

Abeer Al Awadhi

Shahad Alsabeeh

Talal Al Ajmi

Faisal Alagel

Bader Nasser Al-Kharafi

Shaikha Al Majed

Farah Almutawa

Donna Sultan

Dana Al-Mutawa and Sheikha Sharifa Al Sabah

Laila Almutairi

Adel Alwasis

Hashim and Amna Naseeb

Dr. Abdullah Al Sumait

Shaikha Al-Hajeri

Shaima Hassan

Sheikha Bibi Al-Yousef Al-Sabah

Free Jabriya

Lulowa Al-Mulla

Salman Al-Kandari

Al-Jawhara-Al-Mahdi

Mohamed-El-Hemaly

Hussain Bumejdad

Soaad Al-Faqaan

Maryam Alrefaei

Abdulmohsen AlMarzouq‏

Dr. Faisal Al-Roomi

Noor Al-Nafisi

Shaymaa Al-Terkait

Khalid Muthafar

Dalal AlHajeri

Mahmoud Dawood Al Marzouq

Fahad Al Ghanim

Abdullah Behbehani

Sara Al-kattan

Dr. Manal Aldaihani

Ali Khajah

Raheel Al Roudhan