BRNT Launches Its Creative Agency in Muscat with a Live Art-Fashion-Marketing Fusion Event

Jun 3, 2025

In a standout evening held at Alia Gallery in Muscat, BRNT officially launched its creative agency through “Wet Paint”, an immersive event in collaboration with Jotun Paints. The experience blurred the lines between fashion, art, and marketing, offering a raw, sensory encounter that set the tone for a new kind of creative studio in the region.

The launch reflected BRNT’s core philosophy of experimentation and collaboration. Based between Oman and Qatar, the agency brings together multidisciplinary creatives from across the region to craft impactful stories with an editorial flair and commercial purpose. BRNT was co-founded by Ahmed Al Hajari and is led by Creative Director Muaiyad Bin Ali, whose work has been featured in Vogue Arabia, Harper’s Bazaar, and Forbes.

What made “Wet Paint” unique was its interactive, behind-the-scenes approach. Guests were invited into a live editorial shoot, witnessing the energy, chaos, and creative decisions that go into building a visually striking campaign. Models moved through paint-splashed walls and cameras, while stylists and content creators collaborated in real time, transforming the space into a living creative lab.

“We didn’t want to present a polished product. We wanted people to feel what it’s like to create — the mess, the movement, and the magic before a campaign comes to life

said co-founder Ahmed Al Hajari.

“Working with Jotun Paints allowed us to express those emotions through color — not as background, but as an essential character in the narrative.”

Jotun’s Nuances collection — a curated palette of contemporary, refined shades — brought emotional depth to the set design. These tones, selected to inspire calmness, curiosity, and contrast, framed the environment with a balance of sophistication and experimentation. The Fenomastic Wonderwall Lux finish added a rich, tactile texture that complemented BRNT’s creative vision.

The collaboration between Jotun Paints, a globally renowned brand, and BRNT, one of the region’s most promising creative studios, strategically connected with a younger, design-forward audience — bridging lifestyle, art, and marketing through shared values of aesthetics and cultural relevance.

As BRNT moves forward with new projects across fashion, culture, and commercial campaigns, the agency aims to champion local talent and shape a new creative standard for the region — where marketing doesn’t feel like advertising, but like art people genuinely want to engage with.

For more details and a glimpse into the Wet Paint world, follow @brntmarket on Instagram.

Bader Al-Kulaib

Sheikh Fahad Nasser Sabah Al Ahmad Al Sabah

Dr. Noura Almashan

Dr. Munira Al-Arouj

Nour Abdul

Eisa Alhabib

Deema Al-Ghunaim

Lama AlOraiman

Alymamah Rashed

Nadia Bader Al-Hajji

Henadi Al-Saleh

Jafar Islah

Abdullah Ghazi Al-Mudhaf

Abeer Al Awadhi

Shahad Alsabeeh

Abdulrahman Bedah Al-Mutairi

Faisal Alagel

Bader Nasser Al-Kharafi

Shaikha Al Majed

Farah Almutawa

Donna Sultan

Dana Al-Mutawa and Sheikha Sharifa Al Sabah and Alzainah Albabtain

Laila Almutairi

Adel Alwasis

Hashim and Amna Naseeb

Dr. Abdullah Al Sumait

Shaikha Al-Hajeri

Shaima Hassan

Sheikha Bibi Al-Yousef Al-Sabah

Free Jabriya

Lulowa Al-Mulla

Salman Al-Kandari

Al-Jawhara-Al-Mahdi

Abdullatif Al Mishari

Hussain Bumejdad

Soaad Al-Faqaan

Maryam Alrefaei

Abdulmohsen AlMarzouq‏

Dr. Faisal Al-Roomi

Noor Al-Nafisi

Shaymaa Al-Terkait

Khalid Muthafar

Dalal AlHajeri

Yousef Alomran

Fahad Al Ghanim

Abdullah Behbehani

Sara Al-kattan

Dr. Manal Aldaihani

Ali Khajah

Raheel Al Roudhan

Bader Al-Kulaib

Sheikh Fahad Nasser Sabah Al Ahmad Al Sabah

Dr. Noura Almashan

Dr. Munira Al-Arouj

Nour Abdul

Eisa Alhabib

Deema Al-Ghunaim

Lama AlOraiman

Alymamah Rashed

Nadia Bader Al-Hajji

Henadi Al-Saleh

Jafar Islah

Abdullah Ghazi Al-Mudhaf

Abeer Al Awadhi

Shahad Alsabeeh

Abdulrahman Bedah Al-Mutairi

Faisal Alagel

Bader Nasser Al-Kharafi

Shaikha Al Majed

Farah Almutawa

Donna Sultan

Dana Al-Mutawa and Sheikha Sharifa Al Sabah and Alzainah Albabtain

Laila Almutairi

Adel Alwasis

Hashim and Amna Naseeb

Dr. Abdullah Al Sumait

Shaikha Al-Hajeri

Shaima Hassan

Sheikha Bibi Al-Yousef Al-Sabah

Free Jabriya

Lulowa Al-Mulla

Salman Al-Kandari

Al-Jawhara-Al-Mahdi

Abdullatif Al Mishari

Hussain Bumejdad

Soaad Al-Faqaan

Maryam Alrefaei

Abdulmohsen AlMarzouq‏

Dr. Faisal Al-Roomi

Noor Al-Nafisi

Shaymaa Al-Terkait

Khalid Muthafar

Dalal AlHajeri

Yousef Alomran

Fahad Al Ghanim

Abdullah Behbehani

Sara Al-kattan

Dr. Manal Aldaihani

Ali Khajah

Raheel Al Roudhan