In a standout evening held at Alia Gallery in Muscat, BRNT officially launched its creative agency through “Wet Paint”, an immersive event in collaboration with Jotun Paints. The experience blurred the lines between fashion, art, and marketing, offering a raw, sensory encounter that set the tone for a new kind of creative studio in the region.
The launch reflected BRNT’s core philosophy of experimentation and collaboration. Based between Oman and Qatar, the agency brings together multidisciplinary creatives from across the region to craft impactful stories with an editorial flair and commercial purpose. BRNT was co-founded by Ahmed Al Hajari and is led by Creative Director Muaiyad Bin Ali, whose work has been featured in Vogue Arabia, Harper’s Bazaar, and Forbes.
What made “Wet Paint” unique was its interactive, behind-the-scenes approach. Guests were invited into a live editorial shoot, witnessing the energy, chaos, and creative decisions that go into building a visually striking campaign. Models moved through paint-splashed walls and cameras, while stylists and content creators collaborated in real time, transforming the space into a living creative lab.
“We didn’t want to present a polished product. We wanted people to feel what it’s like to create — the mess, the movement, and the magic before a campaign comes to life
said co-founder Ahmed Al Hajari.
“Working with Jotun Paints allowed us to express those emotions through color — not as background, but as an essential character in the narrative.”
Jotun’s Nuances collection — a curated palette of contemporary, refined shades — brought emotional depth to the set design. These tones, selected to inspire calmness, curiosity, and contrast, framed the environment with a balance of sophistication and experimentation. The Fenomastic Wonderwall Lux finish added a rich, tactile texture that complemented BRNT’s creative vision.
The collaboration between Jotun Paints, a globally renowned brand, and BRNT, one of the region’s most promising creative studios, strategically connected with a younger, design-forward audience — bridging lifestyle, art, and marketing through shared values of aesthetics and cultural relevance.
As BRNT moves forward with new projects across fashion, culture, and commercial campaigns, the agency aims to champion local talent and shape a new creative standard for the region — where marketing doesn’t feel like advertising, but like art people genuinely want to engage with.
For more details and a glimpse into the Wet Paint world, follow @brntmarket on Instagram.
