On Tuesday, May 19th, 2025, 3oud.com proudly hosted an exceptional makeup masterclass in collaboration with Asteri Beauty, the rising Saudi brand renowned for its vegan, clean, and desert-resistant products. The event took place in the elegant setting of the Grand Club at the Grand Hyatt Hotel, welcoming an exclusive group of 30 guests.
The session was led by Kuwaiti makeup artist Hessa AlSanea, who demonstrated the application of a full glam look on the stunning Kuwaiti artist Bibi AlAbdullmohsin using a selection of Asteri’s premier products. The masterclass was highly interactive, providing attendees with the unique opportunity to observe Hessa’s professional techniques firsthand, including blending methods and secrets behind a flawless finish.
Hessa highlighted the versatility of Asteri’s products, explaining how each item can be used to create a variety of looks suitable for different occasions, ranging from simple daytime styles to glamorous evening appearances. She also emphasized that the brand’s high-performance formulations are specially developed to withstand the Gulf climate, ensuring long-lasting wear throughout the day.
The lively and warm atmosphere was enriched by active audience participation, with numerous questions and exchanges that enhanced the overall experience. Guests also enjoyed a special opportunity to meet Asteri Beauty’s founder, Sara Al Rashed, fostering a personal and meaningful connection between the brand and its community.
Following the session, attendees savored a delicious assortment of light bites and refreshing beverages. The event also featured entertaining activities, such as the Asteri Prize Machine offering customized makeup bags, and a lipstick mirror station where guests signed their names using Asteri lipsticks, adding a creative and fun touch to the evening.
The ambiance was further elevated by exquisite fresh floral arrangements by Zaia Florist, adding a charming elegance to the event.
To conclude the evening, each guest received a luxurious gift bag containing a carefully curated selection of beauty products.
The Asteri masterclass, organized by 3oud.com, was a comprehensive beauty experience that combined learning, inspiration, and community engagement, leaving an unforgettable impression on all attendees.
